Refining, and sharpening a brand to drive a more noticeable personality

Summum is an Amsterdam-based fashion label for women. Despite the 10 flagship stores and 1500 selling points worldwide, their brand awareness among consumers was minimal. We provided Summum with the tools needed to create a stronger brand identity by determining what the brand stands for.

  • Brand book
  • Style guide
  • Communication strategy
  • Social media strategy