Gray Label

Brand positioning and identity consultation

At Gray Label, children are central to everything they do. They believe children have a fundamental right to be regarded and respected as the person they are. Childrens apparel shouldnt define a childs identity, but leave room for who he or she really is.

We advised Gray Label with defining their brand identity and positioning. Throughout the process their brand promise emerged and was brought to the core of the organisation.

  • Brand book
  • Brand story
  • Campaigns
  • Lookbook
  • Interior design
  • Social media strategy