Creating an approachable brand for a disliked (but essential) product
Cappy is a monthly subscription for face masks. Nobody likes them, we all need them due to Covid-19. We created a happy brand (from scratch), and put smiles on peoples faces with the national billboard campaign.
- Name
- Logo
- Corporate identity
- Product design
- Packaging
- Brand story
- Website
- Social media strategy
- National billboard campaign
- Free publicity