Creating an approachable brand for a disliked (but essential) product

Cappy is a monthly subscription for face masks. Nobody likes them, we all need them due to Covid-19. We created a happy brand (from scratch), and put smiles on peoples faces with the national billboard campaign.

  • Name
  • Logo
  • Corporate identity
  • Product design
  • Packaging
  • Brand story
  • Website
  • Social media strategy
  • National billboard campaign
  • Free publicity