GRAY LABEL

ORGANIC APPAREL FOR THE LITTLE MINIMALIST

AT GRAY LABEL, CHILDREN ARE CENTRAL TO EVERYTHING THEY DO. THEY BELIEVE CHILDREN HAVE A FUNDAMENTAL RIGHT TO BE REGARDED AND RESPECTED AS THE PERSON THEY ARE. CHILDREN’S APPAREL SHOULDN’T DEFINE A CHILD’S IDENTITY, BUT LEAVE ROOM FOR WHO HE OR SHE REALLY IS.

I ADVISED GRAY LABEL WITH DEFINING THEIR BRAND IDENTITY AND POSITIONING. THROUGHOUT THE PROCESS THEIR BRAND PROMISE EMERGED AND WAS BROUGHT TO THE CORE OF THE ORGANISATION.

PHOTOGRAPHER ANNE DOKTER SHOT THE FW17, SS18, FW18 AND SS19 CAMPAIGNS TO ENSURE EVERY IMAGE EXPRESSED WHAT THE LABEL STANDS FOR. OTHER HIGHLIGHTS IN THE COLLABORATION WITH GRAY LABEL WERE THE INTRODUCTION OF THE BED LINEN COLLECTION (FALL 2017), ADVISING THE LABEL ON THEIR SOCIAL MEDIA STRATEGY, AND THE LOOK AND FEEL OF THEIR FLAGSHIP STORE IN AMSTERDAM. FOR MORE INFORMATION PLEASE VISIT: WWW.GRAY-LABEL.COM

  • BRAND STORY
  • BRAND BOOK
  • BRAND STRATEGY
  • CAMPAIGN
  • LOOKBOOK
  • INTERIOR DESIGN
  • SOCIAL MEDIA STRATEGY