ALEXANDRA FRIEDA

I HAVE COLLABORATED WITH THE DUTCH DESIGNER ALEXANDRA FRIDA SINCE THE START OF HER LABEL IN 2014.

ALEXANDRA FRIDA IS A DESIGNER WITH A MESSAGE. HER COLLECTIONS ARE DESIGNED FROM THE STRONG DESIRE TO GIVE WOMAN THE CONFIDENCE TO ACHIEVE WHATEVER THEY WANT IN LIFE. HER MESSAGE TO WOMAN AROUND THE WORLD IS “CHASE YOUR DREAMS.”

INVOLVED IN THE ENTIRE PROCESS OF THE LABEL, I ADVISED ON THE COLLECTIONS, AND SUPPORTED ALEXANDRA BY CREATING HER BRAND STRATEGY AND CAMPAIGNS.

HIGHLIGHTS OF THE COLLABORATION INCLUDE THE RUNWAY SHOWS AT THE AMSTERDAM FASHION WEEK (JULY 2016), NEW YORK (SEPTEMBER 2016), THE RELAUNCH OF HER WEBSITE (MARCH 2016), AND THE DEAL WITH EYE WISH OPTICIANS AS PRESENTED AT THE AMSTERDAM FASHION WEEK IN JANUARY 2017. FOR MORE INFORMATION, PLEASE VISIT WWW.ALEXANDRAFRIDA.COM

  • BRAND STORY
  • CAMPAIGN
  • LOOKBOOK
  • BRAND STRATEGY
  • ART DIRECTION OF COLLECTIONS
  • ART DIRECTION RUNWAY SHOWS
  • VIDEO DIRECTING
  • WEBSITE DESIGN